Who Makes The Best Dental Clinic Marketing Ideas 2020

Published Jan 01, 22
6 min read

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Local Awareness ads are a great way to reach a local audience, and you can now use the new map card to share locally relevant details about your dental business, like the address, distance to the business, hours of operation, and a “Get directions” link. Your CTA can even be a call button, an easy prompt to make an appointment.

Research has shown that women make 90% of all dental buying decisions. Make sure you’re getting in front of the crowd by targeting ads to women who recently bought children’s clothes and live in your area. 5. Appointment Reminders Whether it comes in the form of a postcard or a phone call, appointment reminders are important to make sure your patients show up.

The one you want is called “Demographics.” Now, choose the household income tier (or tiers) you’re interested in and click the big red “add” button! This can be used to target higher income levels with ads for teeth whitening or veneers; lower income levels may be more interested in maintaining basic health.

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Facebook Messaging Ad Type Facebook recently announced a new ad feature which utilizes Messenger to communicate with businesses. Advertisers will be able to use “Send Message” as a CTA on their ads, which would then take the prospect to messenger. This is only in beta now, but should be rolling out fully soon! 9.

Zoc, Doc If there is something millennials hate as much as having to pay for wifi, it’s talking to medical professionals on the phone. Zoc, Doc is a mobile app that helps patients find doctors based on specialty, insurance, location, and availability; it’s almost like booking a doctor’s appointment on Open Table.

15. Email Marketing Imagine a world in which your patients could email the practice when they wanted to make an appointment. Your receptionist could respond with a few timing options, and ta-da, an appointment is made and on the calendar. Even better, you can send bills this way, reminder emails, and cute “we haven’t seen you in a while!” emails.

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A practice that did this with kindergarteners reported that 70% of parents switched to the practice after receiving this info.

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In the past, an awareness campaign consisted of a newspaper ad, billboard, flyers, and word-of-mouth. In today’s digital landscape, dental marketing is unrecognizable when compared to what it was several years ago. With internet and smartphone usage at an all-time high, dental marketing evolved to meet the needs of the people.

For patients who book appointments, 83% tapped into the providers website and 26% looked at consumer generated reviews. It's clear the era of digital marketing for dentists are here, and consumers are in the drivers seat. Take a look at some of the top dental marketing ideas that are attracting new patients.

Top Marketing Ideas for Dental Offices We know traditional dental marketing strategies no longer work, but what does work? We work with dental offices of all sizes and have had the opportunity to test strategies and optimization techniques. What we've walked away with is a clear understanding of how modern patient behavior functions, and what patients are looking for when they seek a new dentist.

If you don't have a Google My Business listing, you'll need to create one. Google My Business is a free tool from Google that helps dentists (and all business owners) manage their online presence across the search engine. For dentists looking to attract new patients, Google My Business will pack quite a punch.

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Around 90 percent of worldwide searches happen on Google. This value illustrates the importance of an optimized Google My Business listing. To fully optimize your listing, completely fill out the following: (above, you can see that these offices are each labeled as a "dentist" right next to the average review rating.

So how your website functions is a direct reflection on how they perceive you will function. If your website is poorly designed and information is not easy to find, that's not a good start to your relationship. Here are some ideas to upgrade your website and features to consider adding in order to attract more patients.

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But features and capabilities aren't the only things you need to do. You'll also need to work on some of the technical aspects of the site. - Website visitors have zero patience. If a page loads slow they leave and they won't come back. An impression will have been made, and it's not a good one.

- The best dentist websites are coded properly for SEO value. These websites get found more easily because they have been set up for SEO properly. Wordpress is a very common CMS for dentists, but as an open-source solution we have found it lacking in many of these important technical aspects.

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Hub, Spot CMS can't be beat for safety, security and speed. 3. Start Blogging Starting a blog will increase your presence on Google in a big way. Patients are actively searching online for answers to their questions. Patients have lots and lots of questions. This is actually one of the best places to start a blog for dentists is by answering patient questions.

The wealth of free information you provide them will create a connection and perhaps a new patient for you. Before you begin randomly blogging though you'll want to do proper research and develop your marketing strategy. This could be a good time to reach out to a marketing agency that specializes in dentists.

If you don't want to work with an agency, you can also do-it-yourself, or work with a marketing coach. However you decide to proceed, make sure the content you're creating is matched with search intent on Google. You'll want to answer questions that new patients are looking for answers. Here are some dental blog topic ideas to get your brain moving: - Healthy living is work, and it's an "in" trend right now.

But don't limit yourself to just the mouth, focus on holistic health of the entire body. - The internet is full of people seeking answers to questions. Take them on and give them a solid answer from a respected professional. Chances are if one person is looking for it, many others are as well.

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Google for research on the latest dental trends and add your thoughts. Facebook Ads Your blog content is going to be a great resource for future Facebook Ads. In fact, Facebook Ads for dentists is one of the most affordable ways to reach a large audience of potential new patients.

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